SHIT FUCK DAMN THAT’S GOOD!

But don’t get it all over your nice clothes!

When I was just a little Bobby boy, my parents were the master chefs in our kitchen. Each of them perfected their own dishes from recipes passed down to them or were concocted in the throes of our tiny little apartment in Pacifica, California. Either way, my parents inspired me to have some semblance of knowing what I was doing in the kitchen.


My mom, Nettie Boyd, had a famous catchphrase that she would use when things went awry in the kitchen... but also, when things would go surprisingly right. These were situations that forced her to use her “French” so to speak. And I don’t mean the word sacrebleau! Nope, she would speak like a sailor... in English. Sh*t f*ck damn, she would say. Keep in mind, in these situations, each of those words by themself would not suffice. Yes... she would say those 3 words in succession. Even though she’s no longer with us, my mom’s legacy lives on and I have these words to comfort me when I accidentally touch a hot pan without an oven mitt, or when my famous baked macaroni and cheese comes out perfectly cheesy, savory, and delicious.


A great friend of mine, Tori, surprised me with an apron one day with my mom’s famous catchphrase. I posted a picture wearing it on what would have been my mom’s birthday. To my surprise, I got tons of comments and DM’s asking... “Where do I get that?!” I then realized that nothing would make my mom more proud than if I were to be able to sell a household item that not only got a laugh out of people, but was something they could all relate to. So I’m happy to announce that the Sh*t F*ck Damn aprons by Bobby Boyd Living are now available!

If heaven is real, and my mom is watching down on me, she would be so proud to see her legacy live on. But also, at the same time, she’d be pissed that she didn’t think of doing this herself while she was alive! This is for you mom! I love you and I hope you’re looking down on me and all the people sporting your catchphrase in style.

CLICK HERE TO GET YOUR LIMITED EDITION APRON NOW

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